Huangchenggen hotpot is a highly praised Brand of Beijing style hotpot. The aim is to create a brand image that emphasizes the core of Beijing culture. We show the humorous, optimistic and life-loving characteristics of people and objects that reflect life here. We designed a unique font that emphasizes the ethos of this cosmopolitan but traditional city. We combined these patterns and strong visual perception with the shape of the hotpot. We also enhance it with Chinese brush painting, showing the daily life of Beijingers and the embodiment of Beijing culture.